The web fee is for petPros only (not for customers), so people who are working a pawTree® business. As an entrepreneur we're sure you totally get it, you had to build a website and pay for server space and design time and pay programers to fix bugs and to do new releases and stay current on technology and buy new software licenses, etc. Then as a business owner you need to create new marketing content, digital assets, social media content, etc. So, as a petPro, you have your own pawTree® business, and instead of incurring all of those numerous IT and marketing expenses yourself, we handle all of them at the corporate level and ask each petPro to pay $17.99 per month (a fraction of what it actually costs us) as a business expense to maintain your pawTree® website and various marketing tools. It's a very affordable way to start a business.